We’ve been loving our ongoing partnership with London College of Contemporary Arts. Briefing students with an industry project, then munching on popcorn whilst they present their projects back to us a few weeks later is a pretty sweet deal.
All this reflection had our Oafs reminiscing about their own time studying, or working, before they landed at Lazy Oaf. Wondering what it’s like trying to find your way into the fashion industry today...
So who better to ask than the students of LCCA themselves?
Sofiia Mospan
What’s your favourite thing about fashion?
I think that my favourite thing about fashion is the opportunity to be seen and to express yourself in every possible way.
What’s one thing you’ve learnt about this industry since beginning your studies?
That the fashion world is much more collaborative than I initially realised. A successful project is rarely created by one person — it depends on communication between designers, stylists, photographers, and many others.
How do you give yourself a confidence boost when you need it?
When I need a confidence boost, I remind myself of how much I’ve already achieved. And also that for a younger me I would be “that girl”!
But to be honest, sometimes, simply putting on an outfit that makes me feel good, listening to music, and giving myself a little time to relax helps me to boost my confidence.
Oksana Smyhora
What’s one thing you’ve learnt about this industry since beginning your studies?
I’ve learnt that creativity is rarely a completely straightforward process. You can start with one idea and the final outcome can develop into something quite different. It’s important to experiment with different visual elements and not be afraid to change things during the process. I’ve also learnt that collaboration and being open to feedback can make a big difference to the final result.
What would you change about the fashion industry if you could?
I would make it easier for emerging creatives to get opportunities and have their work seen. When you are still studying, it can sometimes feel like you need experience before anyone will give you the opportunity to gain experience. I think the industry would benefit from creating more spaces where students and young creatives can experiment, make mistakes and develop their own creative voices through the help of other, more experienced people.
How do you give yourself a confidence boost when you need it?
I look back at things I’ve already created and remind myself that I’m constantly learning and improving. I try to remind myself that I don’t need to have everything figured out yet — I’m still developing my creative voice.
Diana El Gammal
What is the value of industry briefs for fashion students?
I think industry briefs are really valuable because they give students an understanding of how the industry actually works. You have to think about the brand, the audience, deadlines and the final outcome, rather than just creating something for yourself. It also helps you become more confident working professionally and presenting your ideas.
What would you change about the fashion industry if you could?
I would like the industry to become more inclusive and accessible. Fashion has improved a lot, but I think there is still room for more diversity, different body types, backgrounds and perspectives.
How do you give yourself a confidence boost when you need it?
I remind myself of how much I’ve already learnt and how far I’ve come. I try not to compare myself too much to other people and instead focus on my own ideas and strengths. I also find that preparing properly really helps my confidence because when I know my work and what I want to communicate, I naturally feel more comfortable speaking about it.
